| Ask Carl Magnus Palm The cover of Benny's Road to ABBA, while being quite a good shot of Benny, doesn't seem very "sexy" from an international marketing point of view? Do you think it might have been better to use a more well known image of him and make reference to ABBA somewhere on the cover (ala Agnetha's "As I Am")?
CMP: I'm fairly confident it wouldn't have made the slightest bit of difference. Again, this is a "special interest" book. There was no way it was going to be read by any other than ABBA fans, Hep Stars fans, and music fans interested in 1960s pop/garage rock, no matter what the cover picture looked like. Ask another question |