Ask Carl Magnus Palm

The cover of Benny's Road to ABBA, while being quite a good shot of Benny,
doesn't seem very "sexy" from an international marketing point of view? Do
you think it might have been better to use a more well known image of him
and make reference to ABBA somewhere on the cover (ala Agnetha's "As I Am")?

CMP: I'm fairly confident it wouldn't have made the slightest bit of
difference. Again, this is a "special interest" book. There was no way it
was going to be read by any other than ABBA fans, Hep Stars fans, and music
fans interested in 1960s pop/garage rock, no matter what the cover picture
looked like.
 

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