 
Many fans have spoken about their wish for Agnetha's new single and album to be a success. And most fans probably think "well I can't do anything about it - we'll just have to wait and see what happens." Wrong! Wrong! Wrong! YOU CAN MAKE A DIFFERENCE! YOUR HUMBLE £2.49 (OR EQUIVALENT) CAN MAKE A REAL DIFFERENCE IF YOU USE IT WISELY! YOU CAN HELP AGNETHA MAKE A MAXIMUM IMPACT! How??? Read on... Firstly, let's lay down some facts. They may be unpleasant but they're the truth: 1. No-one in the wider music-buying public gives a damn about Agnetha. They'll buy ABBA GOLD five times but they won't buy Agnetha automatically just because she was once part of ABBA 2. Despite all the hype surrounding Agnetha's comeback, that won't count for shit when the majority of radio station programmers are making decisions on whether or not to play her single 3. Agnetha's single is not an "easy fit" into the majority of radio station programming today. It is going to be a hard ask for the hot stations to fit her in between Kylie, Britney and Christine Aguilera 4. For an artist like Agnetha, RADIO EXPOSURE is going to be the make or break for her new recordings. And RADIO EXPOSURE for her single is going to be the determining factor in whether the greater record buying public gets into an Agnetha-buying mood 5. Radio playlists are heavily influenced by what is happening on the charts - particularly in the UK. A song might be added to playlists if it makes a big impact on the charts as soon as it is released 6. THE FIRST WEEK OF RELEASE OF ANY NEW SINGLE IS THE ABSOLUTE KEY TO SUCCESS 7. Artists generally get one week to make an impact with their singles - that is why most of the hype, publicity and so on occurs BEFORE the song is actually available in the shops. The demand must be created so that, from Day 1 of release, copies are sold 8. Buying a copy of Agnetha's single from a shop/source that is not surveyed for the charts isn't going to help Agnetha one little bit. She won't see a cent of your hard earned money if the single only sells a few thousand copies via the net and in non-chart stores - it will all be consumed by the record company to cover their costs/losses. Yes, you may have already ordered on-line from Skivhugget etc. but that doesn't mean a damn thing. I'm sorry but its true 9. Once a record is on the charts at a reasonable position, it can generate a life of its own - it creates further interest from the public and further demand. It becomes its own best weapon for success 10. Most people won't buy Agnetha's single because "it is a really good song". Sales success is about much, much more than the quality of the song. In fact, if it doesn't impact the charts very quickly, most people are not even going to get a chance to hear Agnetha's single - let alone the album 11. If the single dies, the album will die and there will not be any subsequent singles...which means no further video clips, no further "bonus tracks", no further remixes, no further Agnetha appearances and so on 12. The single and album will be a success in Sweden but will struggle in other countries unless you do something about it HERE'S HOW YOU CAN HELP AGNETHA MAKE MAXIMUM IMPACT! 1. FIND OUT WHICH SHOPS / OUTLETS ARE ACTUALLY SURVEYED FOR THE CHART IN YOUR COUNTRY 2. AVOID NON-CHART SHOPS / OUTLETS LIKE THE PLAGUE - DON'T SPEND A CENT ON AGNETHA PRODUCT THERE 3. FIND OUT ANY VARIATIONS IN THE LOCAL RELEASE DATE FOR AGNETHA IN YOUR COUNTRY. IN THE UK, THE SINGLE 'IF I EVER THOUGHT YOU'D CHANGE YOUR MIND' IS NOW RELEASED ON MONDAY, APRIL 12 - WE WILL KEEP YOU INFORMED) AND THE UK CHARTS HAVE A BIG IMPACT ON THE REST OF EUROPE AND AN IMPACT ON AUSTRALIA, NEW ZEALAND, PARTS OF ASIA 4. BUY THE SINGLE IN THE FIRST THREE DAYS OF RELEASE - THIS IS PARTICULARLY IMPORTANT IN THE UK WHERE THEY HAVE A MID-WEEK CHART. IF AGNETHA'S SINGLE HAS SOLD WELL IN THE FIRST THREE DAYS IN THE UK, IT WILL GET TALKED ABOUT, IT WILL BE REPORTED BY MEDIA AND IT WILL INFLUENCE MORE RADIO STATIONS TO PLAY IT 5. IF YOU CAN AFFORD IT, BUY MORE THAN ONE COPY AT DIFFERENT SHOPS - DON'T GO INTO ONE SHOP AND BUY TEN COPIES, SPREAD THE SALES AROUND BETWEEN CHART STORES. IT WORKS BETTER AND LOOKS MORE CREDIBLE AND LESS LIKE "RIGGING" 6. ASK THE SALES ASSISTANTS IN EACH SHOP YOU GO TO "WHEN IS THE NEW ALBUM BY AGNETHA Fältskog BEING RELEASED. IF THEY LOOK CONFUSED, SAY "YOU KNOW, AGNETHA FROM ABBA". IF THEY DON'T KNOW, MAKE THEM LOOK IT UP ON THEIR COMPUTER OR MAKE THEM ASK SOMEONE IN THE SHOP WHO DOES KNOW. THE IDEA IS TO MAKE THEM REMEMBER THAT PEOPLE HAVE BEEN ASKING ABOUT AGNETHA'S ALBUM SO THEY'LL THINK "GEE, WE BETTER ORDER SOME MORE COPIES IN, LOOKS LIKE ITS GOING TO BE POPULAR". REMEMBER, MAXIMUM IMPACT IS WHAT WE WANT. 7. DON'T ASK PEOPLE IN SHOPS ABOUT ABBA PRODUCT WHEN YOU ARE IN BUYING AGNETHA'S SINGLE - ABBA STUFF SELLS BY ITSELF - KEEP THE FOCUS ON AGNETHA, AGNETHA, AGNETHA. AND DON'T APPEAR LIKE A PSYCHO-FAN WHEN YOU TALK TO RECORD SHOP STAFF (I.E. DON'T SAY "OH I'M THE BIGGEST ABBA FAN IN THE WORLD, I HAVE ALL THEIR CDS"). YOU SHOULD SEEM LIKE AN EVERYDAY MEMBER OF THE GENERAL PUBLIC. IF YOU'RE IN THE UK, YOU CAN DROP IN COMMENTS LIKE "OH I HEARD ABOUT IT ON BBC2" OR "I HEARD IT ON TERRY WOGAN'S SHOW - GREAT SONG, CAN'T WAIT TO HEAR THE ALBUM" ETC. 8. IF YOU HAVEN'T ALREADY, CONTACT RADIO STATIONS ABOUT AGNETHA: IF THEY'RE NOT PLAYING THE SINGLE, ASK THEM WHEN WILL YOU START PLAYING IT?, WHY AREN'T YOU PLAYING IT? AGAIN, DON'T SOUND LIKE A PSYCHO FAN - KEEP YOUR QUESTIONS AND VOICE CALM AND NORMAL. 9. USE FEEDBACK FORMS AND SURVEYS ON RADIO STATION & TV STATION WEB SITES TO TELL THEM YOU WANT TO HEAR AGNETHA'S NEW SINGLE, YOU WANT TO KNOW IF THERE'S A VIDEO FOR AGNETHA'S NEW SINGLE. AND IF AGNETHA IS MENTIONED (POSITIVELY) IN NEWSPAPERS & MAGAZINES, WRITE IN AND GIVE THEM POSITIVE FEEDBACK - THANK THEM FOR RUNNING THE STORY 10. SOME RADIO STATIONS HAVE REQUEST PROGRAMS - IF THEY DO AND YOU KNOW IT, RING THESE PROGRAMS AND REQUEST THAT AGNETHA'S SINGLE IS PLAYED - ACT "SURPRISED" IF THEY SAY IT ISN'T ON THEIR PLAYLIST - KEEPING YOUR VOICE CALM AND REASONABLE 11. REMEMBER - THE FIRST WEEK OF RELEASE IS THE MAKE OR BREAK WEEK - DON'T WAIT TO DO POINTS 1-10 UNTIL AFTER AGNETHA'S SINGLE HAS ALREADY FLOPPED. BY THEN, IS TOO LATE - THERE ARE NO SECOND CHANCES IN TODAY'S MUSIC INDUSTRY 12. MOST OF THE ABOVE POINTS ALSO CARRY WEIGHT FOR AGNETHA'S ALBUM "MY COLOURING BOOK" - ESPECIALLY CREATING THE AWARENESS/INTEREST OF MEDIA AND RECORD SHOP STAFF. AND, OF COURSE, BUY IT AT CHART SHOPS/SOURCES AND IN THE FIRST WEEK OF RELEASE ================= Individually, we may think we have little control over situations. But when we work together - all doing the same effective steps, we make MAXIMUM IMPACT! GO FOR IT PEOPLE - LET'S SEE THE GIRL WITH THE GOLDEN HAIR BACK ON THE CHARTS AFTER TWO DECADES! Comments? Questions? feedback@abbamail.com | 
