We want to hear your stories from the front line, people!
Write in and tell us about your shopping expeditions - where you saw it and when and how many
there were and how much they cost and what the vibe on the street is!!!!
ENQUIRING MINDS WANT TO KNOW!!! GIVE US NEWS OF THE CAMPAIGN RIGHT HERE... 
She might be the Mad Woman of Ekero(TM) but she's OUR mad woman! We love her to bits
and she needs our help! Her second single WHEN YOU WALK IN THE ROOM is about to be released in the UK and across Europe. Agnetha's album has been a huge hit and Sweden and has caused a few ripples on charts in various European countries. But, as you know, there's only one market that counts in this part of the world - the United Kingdom. And "My Colouring Book" has stiffed like a corpse on C.S.I. in that territory. There's one final hope to stop the death and burial of Agnetha's first album in 17 years: MAKING HER NEW SINGLE A TOP 10 HIT IN THE U.K. We got IF I THOUGHT YOU'D EVER CHANGE YOUR MIND to No. #11 in the U.K. charts thanks to YOUR WORK AND YOUR DEDICATION IN SUPPORTING ABBAMAIL'S "MAXIMUM IMPACT" CAMPAIGN. WE HAD NO HELP FROM AGNETHA, WARNER MUSIC AND, APART FROM TERRY WOGAN(!), NO HELP FROM RADIO. PEOPLE, WE DID IT BEFORE AND WE CAN DO IT AGAIN! Agnetha's TV special to promote the album isn't going to make the waves needed to get this single and album happening. She won't do any more promotion apart from a few newspaper phone interviews where she basically says nothing. So what to do? Well, it is up to you, her fans. Most of you are intelligent adults with some discretionary spending power. Use that spending power wisely to get Agnetha on the charts in a big way! Here are the details for the U.K. release: RELEASE DATE: 14 June 2004 FORMATS: CD1 and CD2 PRICES: BETWEEN £1.99 AND £3.99 PER SINGLE (DEPENDING ON THE RETAILER) You'll have the standard CD1 single and then CD2 full of fabulous remixes. Here is a possible track list for the singles (exact track list is not confirmed for the UK as yet): CD One:
1. When You Walk In The Room - Original Version
2. When You Walk In The Room - Radio Remix
CD Two:
1. When You Walk In The Room - Original Version
2. When You Walk In The Room - Soundfactory Radio Edit
3. When You Walk In The Room - Soundfactory Club Anthem
4. When You Walk In The Room - Soundfactory Dub Instrumental
5. When You Walk In The Room - Almighty Mix
6. When You Walk In The Room - Almighty Radio Edit
7. When You Walk In The Room - Almighty Dub
8. When You Walk In The Room - CD-Rom Video
And something we have as a major positive for this campaign: WHEN YOU WALK IN THE ROOM is radio friendly! Isn't that a blast! It appeals to more formats, more stations! This song is very commercial. So let's capitalise on it! WHY ARE WE DOING THIS PEOPLE? Now look, we know the Mad Woman(TM) is her own worst enemy. She has a PhD in shooting herself in the foot spectacularly. But people - DEAL WITH IT! We have to take a deep breath, count to 10 and get the f*** over it. She's out of the picture, but we're not. Warner Music (poor bastards) are also over it. They set up a mega-promotional campaign for Agnetha and she goes and has a "mad woman moment" at the 11th hour and pulls out of everything. Derrrrrrrrrrrrrrrrrr! But we're still here! MY COLOURING BOOK is a bloody good album. And it is the first album Agnetha has recorded since the 80s! It deserves to be heard. It deserves to be a success. Goddammit, it deserves to be a HIT!!! The public will LOVE this album - they just don't know it yet. It's our job to give them a little helping hand to "find it". We know what's good for them - they just need to be "educated" by hearing a fabulous single from the album on their local radio station ;-) Let's not suffer the indignity of seeing MY COLOURING BOOK in the bargain bin at the local supermarket. Not without putting up a bloody good fight! If you want to be part of that fight then read on people, read on............. 1. THE FIRST WEEK OF RELEASE OF ANY NEW SINGLE IS THE ABSOLUTE KEY TO SUCCESS 2. Artists generally get one week to make an impact with their singles - that is why most of the hype, publicity and so on occurs BEFORE the song is actually available in the shops. The demand must be created so that, from Day 1 of release, copies are sold 3. Buying a copy of Agnetha's single from a shop/source that is not surveyed for the charts isn't going to help Agnetha one little bit. She won't see a cent of your hard earned money if the single only sells a few thousand copies via the net and in non-chart stores - it will all be consumed by the record company to cover their costs/losses. Yes, you may have already ordered on-line from Skivhugget etc. but that doesn't mean a damn thing. I'm sorry but its true 4. Once a record is on the charts at a reasonable position, it can generate a life of its own - it creates further interest from the public and further demand. It becomes its own best weapon for success. And When You Walk In The Room is a bloody good song! It is "up" and "poppy" - it could be just what is needed to get MY COLOURING BOOK back on the charts and give it the success it deserves! 5. We've gotta do it quickly. We don't have that "first single in 17 years" thing happening this time. It has to live or die on the song itself and initial sales to make an impact. 6. If this single dies, then album will be well and truly over in the UK and most other major territories. And the album is THE THING! That's why we're doing this - to breathe new life into MY COLOURING BOOK. 7. The single will be a success in Sweden naturally - and maybe a few other places. But not where it counts to be noticed on the world stage. When is the last time the world stood up and got excited about a single or album hitting #1 in Belgium (for example)??? It really is a case of "London or bust"! HERE'S HOW YOU CAN HELP AGNETHA! 1. FIND OUT WHICH SHOPS / OUTLETS ARE CURRENTLY SURVEYED FOR THE CHART IN YOUR COUNTRY 2. AVOID NON-CHART SHOPS / OUTLETS LIKE THE PLAGUE - DON'T SPEND A CENT ON AGNETHA PRODUCT THERE 3. REMEMBER, THE UK CHARTS HAVE A BIG IMPACT ON THE REST OF EUROPE AND AN IMPACT ON AUSTRALIA, NEW ZEALAND AND PARTS OF ASIA, IF AGNETHA GOES TOP TEN IN THE UK, THE NEWSPAPERS WILL REPORT IT AND IT WILL BE PICKED UP BY WIRE SERVICES AROUND THE WORLD. 4. BUY THE SINGLE IN THE FIRST THREE DAYS OF RELEASE - THIS IS PARTICULARLY IMPORTANT IN THE UK WHERE THEY HAVE A MID-WEEK CHART. IF AGNETHA'S SINGLE HAS SOLD WELL IN THE FIRST THREE DAYS IN THE UK, IT WILL GET TALKED ABOUT, IT WILL BE REPORTED BY MEDIA AND IT WILL INFLUENCE MORE RADIO STATIONS TO PLAY IT 5. YOU CAN BUY MORE THAN ONE COPY AT DIFFERENT SHOPS FOR YOUR FAMILY, RELATIVES, FRIENDS, FELLOW ABBA FANS ETC. DON'T GO INTO ONE SHOP AND BUY TEN COPIES, SPREAD THE SALES AROUND BETWEEN CHART STORES. IT WORKS BETTER AND YOU WOULDN'T WANT ANYONE TO ACCUSE YOU OF TRYING TO RIG THE CHART. BECAUSE YOU WOULDN'T EVER CONSIDER DOING THAT - WHAT YOU'RE DOING IS BUYING EXTRA COPIES FOR YOUR FAMILY, RELATIVES, FRIENDS, FELLOW ABBA FANS ETC. YOU LOVE AGNETHA AND HER MUSIC AND YOU WANT TO SPREAD THE MUSIC AROUND. THE SINGLES ARE PERFECT GIFTS. REMEMBER, YOU'RE NOT DOING ANYTHING WRONG! 6. DON'T ASK PEOPLE IN SHOPS ABOUT ABBA PRODUCT WHEN YOU ARE IN BUYING AGNETHA'S SINGLE - ABBA STUFF SELLS BY ITSELF - KEEP THE FOCUS ON AGNETHA, AGNETHA, AGNETHA. AND DON'T APPEAR LIKE A PSYCHO-FAN WHEN YOU TALK TO RECORD SHOP STAFF (I.E. DON'T SAY "OH I'M THE BIGGEST ABBA FAN IN THE WORLD, I HAVE ALL THEIR CDS"). YOU SHOULD SEEM LIKE AN EVERYDAY MEMBER OF THE GENERAL PUBLIC. 7. IF YOU HAVEN'T ALREADY, CONTACT RADIO STATIONS ABOUT AGNETHA: IF THEY'RE NOT PLAYING THE SINGLE, ASK THEM WHEN WILL YOU START PLAYING IT?, WHY AREN'T YOU PLAYING IT? AGAIN, DON'T SOUND LIKE A PSYCHO FAN - KEEP YOUR QUESTIONS AND VOICE CALM AND NORMAL. 8. USE FEEDBACK FORMS, E-MAIL ADDRESSES AND SURVEYS ON RADIO STATION & TV STATION WEB SITES TO TELL THEM YOU WANT TO HEAR AGNETHA'S NEW SINGLE (MAKE SURE YOU USE THE NAME - WHEN YOU WALK IN THE ROOM - SO IT DOESN'T GET MIXED UP WITH THE PREVIOUS SINGLE), YOU WANT TO KNOW IF THERE'S A VIDEO FOR AGNETHA'S NEW SINGLE. AND IF AGNETHA IS MENTIONED (POSITIVELY) IN NEWSPAPERS & MAGAZINES, WRITE IN AND GIVE THEM POSITIVE FEEDBACK - THANK THEM FOR RUNNING THE STORY. WRITE SHORT AND FUN CONTRIBUTIONS TO "LETTERS TO THE EDITOR" PAGES ABOUT HOW WONDERFUL THE SONG IS AND HOW GREAT IT IS TO HEAR AGNETHA SINGING AGAIN BLAH, BLAH, BLAH... 9. SOME RADIO STATIONS HAVE REQUEST PROGRAMS - IF THEY DO AND YOU KNOW IT, RING THESE PROGRAMS AND REQUEST THAT AGNETHA'S SINGLE IS PLAYED - ACT "SURPRISED" IF THEY SAY IT ISN'T ON THEIR PLAYLIST - KEEPING YOUR VOICE CALM AND REASONABLE 10. THE SECOND WAVE: IT WORKED LAST TIME. AFTER THE MID-WEEK CHART HAS BEEN ANNOUNCED, GET OUT THERE AND BUY MORE COPIES FOR YOUR FAMILY, RELATIVES, FRIENDS, FELLOW ABBA FANS ETC AS GIFTS. IN THE SECOND HALF OF THE WEEK TO MAKE SURE THE SINGLE RETAINS OR IMPROVES ON ITS MID-WEEK POSITION. ================= When we work together - all doing the same effective steps - we can make it happen people! REMEMBER - YOUR FÄLTSKOG NEEDS YOU! And don't forget to spread the word to all the other ABBA fan forums, web sites and mailing lists. Let's get everyone on board! Comments? Questions? feedback@abbamail.com | 
